Reel Community Action is developing a ground-breaking strategy using the power of film to transform our relationship to environmental issues, and galvanize sustainability campaigns across the country for long-term solutions.

Our mission is three-fold:

• To showcase the most critical issues and practical solutions
• To address the problems that are at the heart of the ecological crisis
• To offer specific strategies and models so individuals and communities can be part of the growing sustainability movement

Why We Do What We Do

In 1992, 1700 of the world's leading scientists, including the majority of Nobel Laureates, signed a “Warning to Humanity” stating that all eco-systems are in imminent collapse and human survival and all living species are imperiled. Details are peripheral to the central truth: we are a planet under siege, and time is running out.

Across the United States, dedicated local activists are working tirelessly to preserve and restore the environment in their communities. Though their effort and impact are invaluable, many challenges threatening the Earth’s health must be addressed on a scale much larger than these activists can possibly provide on their own.

To tackle the key environmental issues of our time, including global warming, habitat and biodiversity loss, water and air pollution, and soil depletion and erosion, action must be taken throughout the country to promote widespread understanding and involvement at the local level. While activists understand the need to engage the public and other sectors of their communities, they often have limited resources with which to do so, including limited funding, manpower, and social connections. Additionally, the complexity, enormity, and sometimes intangibility of these challenges make the task of spreading the message all the more difficult.

A great need exists for compelling and vibrant environmental programs that can guide individuals in their communities in taking concrete action for real, sustainable change. Whether that be investing in socially responsibly businesses or forming people’s green power cooperatives, each community chooses the most realistic and timely actions toward a sustainable society.

Reel Community Action films provide the spark to fire up community engagement across America and the world.