"Among the environmental trends undermining our future are shrinking forests, expanding deserts, falling water tables, collapsing fisheries, disappearing species, and rising temperatures. The temperature increases bring crop-withering heat waves, more-destructive storms, more-intense droughts, more forest fires, and, of course, ice melting. We are crossing natural thresholds that we cannot see and violating deadlines that we do not recognize."
      — Lester Brown, author of Plan B, v3.0

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Reel Community Action recognizes the power of local community action, and gives lead organizers the tools to create local events that drive specific campaigns addressing environmental issues.

The power of film to communicate a complex idea in an inspiring way—to be both an educational medium as well as a call to action—is remarkable. (Just consider how one film, AN INCONVENIENT TRUTH, inspired individuals, communities, and even governments to shift the conversation and drive change for climate protection.) Reel Community Action uses films as the catalyst to inspire individuals to move from audience to active participant.

Films are just the key to opening the door of awareness. So, to keep the momentum going, we also recommend the best and most successful Sustainability Models ranging from municipal financing programs for solar energy to community organic gardening projects. These are proven, long-term strategies for driving measurable and dramatic change.

Reel Community Action focuses on making the most powerful changes in the least amount of time—to improve local conditions and then replicate those proven solutions elsewhere.